Good evening everyone!
Train Ride Editorials The Marie Claire UK 'Orient Express' Photoshoot |
To start this blog, I would like to tell you a little bit about the
project 'Altynai' and how it reached to the current stage. At the moment I am a
fourth year fashion marketing student, and Altynai Travel Accessories is an
outcome of intensive research.
After studying current luxury accessories market and discussing
the subject with industry professionals, it became clear that there is a
potential product gap for luxury travel accessories. Looking back at the
European lifestyle two or three centuries ago, travel was predominant in the
royal and aristocratic society only. They have travelled on specially
designated horse-driven carriages, and later by train, and had their personal
belongings moved in beautifully crafted wooden or leather cases.
Now however, the
art of the craftsmanship & handwork of the past became less and less
visible in luxury travel market of today. Brands such as Louis Vuitton
and Globe Trotter do express the historical values of ‘nécessaire de voyage', but following globalisation designers
gained access to crafts of foreign, less-discovered cultures, which are rarely
present in the current market.
Therefore, Altynai
- is a luxury travel accessories brand, that is iconic for its design and
pattern inspired by different cultures. Each collection is hand-made from the
best-quality leathers and fabrics. All of the products are supplied with GPS,
and send the exact location to a mobile app.
Keep an eye
for the further development of the project!
With love,
Altynay
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